But what system? In your short journey, you interacted with a few. In any case, it’ll be at your door in a couple of days. There’s an even better chance you won’t notice this before you order it. There’s a good chance, however, that it won’t actually be sold by Amazon but rather by a third-party seller that has spent months or years and many thousands of dollars hustling for search placement on the platform - its “store,” to use Amazon’s term, is where you will have technically bought this spatula. You read a little feedback to quell your doubts or ease your mind, then eventually, or quickly, you pluck a spatula out of the cascade. Efforts to find independent reviews of Amazon-exclusive products rarely turn up high-quality content many sites just summarize Amazon reviews in an effort to collect search traffic from Google and eventually affiliate commissions from Amazon itself.) (Stars, according to Amazon, are calculated using “machine-learned models instead of a simple average.” Not that it matters - however they’re allocated, they’re what you’re working with. On this first page, sponsored or not, they’re all hovering between 4 and 5 stars and mostly between 4.6 and 4.9: 403 ratings, 4.7 stars 10,845 ratings, 4.8 stars 27 ratings, 4.7 stars 20,069 ratings, 4.7 stars. BANKKY or KLAQQED? Should you give IOCBYHZ a look or just pay extra for the Oxo? Your eyes are drawn to the only relevant, useful information on the page: star ratings. You’ll have options! So many options that, unless you have strongly held preferences about spatula brands - unlikely, given that you just typed “spatula” into Amazon - you’re going to need some guidance. Many products will be described in SEO-ese: “Silicone Spatula Turner, VOVOLY 3-Pack Spatula Set for Nonstick Cookware, BPA Free Rubber Spatulas, Heat Resistant Kitchen Utensil, No Scratch or Melting, Ideal for Egg, Cookie, Crepe, Burger, Pancake.” Most, maybe all, will be eligible for Prime. Other listings will disclose, usually in small gray text, that they’re “sponsored.” (Of the 81 clickable, buyable products on my first page of search results for “spatula” - product listings, banners, and recommendation modules - 29, or more than a third, were some form of ad.) Some of them will appear identical to one another or even share the same product photos with different names and prices. Some of the spatulas you encounter first will carry brand names you’ve heard of before, like KitchenAid or Rubbermaid, while others will have names like IOCBYHZ, BANKKY, or KLAQQED. You have, it is implied, thousands of options within immediate reach Amazon presents them to you in a particular but mostly unexplained order. In response, Amazon will produce a very large list presented in a large paginated grid or, on a phone, a bottomless scroll. You might start your journey by typing the word “spatula” into the search box with a qualifier or two (“silicone,” “fish,” “magenta”). Let’s say you’re a regular Amazon shopper in need of a spatula.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |